6 online campaigns that had to be pulled

Article Highlights:

• Toyota quickly removed a lewd online video; its creator said offending people was the point all along
• Burger King decided it would rather remove its app than cater to Facebook’s demands
• Pepsi spread an offensive campaign to additional consumers via a questionable brand synergy move

When campaigns offend

• Working in interactive media has a certain edge to it, and it often seems as though the online space is still somewhat like the Wild West — when it comes to campaigns, if you can dream it, you can do it. That is, of course, unless you piss someone off.

continua su: iMediaConnection.com

Management by Imagination – The Conversation – Harvard Business Review.

The perception that good management is closely linked to good measurement runs deep. How often do you hear these old saws repeated: “If you can't measure it, it doesn't count”; “If you can't measure it, you can't manage it”; “If you can't measure it, it won't happen”? We like these sayings because they're comforting. The act of measurement provides security; if we know enough about something to measure it we almost certainly have some control over it.

But however comforting it can be to stick with what we can measure, we run the risk of expunging something really important. What's more, we won't see what we're missing because we don't know what it is that we don't know. By sticking simply to what we can measure, we come to imagine a small and constrained world in which we are prisoners of a “reality” that is in fact an edifice we've unknowingly constructed around ourselves.

Continua su:  Management by Imagination – The Conversation – Harvard Business Review.

A Better Way to Manage Knowledge – John Hagel III and John Seely Brown – Harvard Business Review.

We give a lot of talks and presentations about the ways and places companies and their employees learn the fastest. We call these learning environments creation spaces — places where individuals and teams interact and collaborate within a broader learning ecology so that performance accelerates.

During these discussions, it’s inevitable that somebody raises their hand. “Wait a minute,” they say, “isn’t this just knowledge management all over again?”

At TEDIndia, Pranav Mistry demos several tools that help the physical world interact with the world of data — including a deep look at his SixthSense device and a new, paradigm-shifting paper “laptop.” In an onstage Q&A, Mistry says he’ll open-source the software behind SixthSense, to open its possibilities to all.

from: Pranav Mistry: The thrilling potential of SixthSense technology | Video on TED.com.

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