6 online campaigns that had to be pulled

Article Highlights:

• Toyota quickly removed a lewd online video; its creator said offending people was the point all along
• Burger King decided it would rather remove its app than cater to Facebook’s demands
• Pepsi spread an offensive campaign to additional consumers via a questionable brand synergy move

When campaigns offend

• Working in interactive media has a certain edge to it, and it often seems as though the online space is still somewhat like the Wild West — when it comes to campaigns, if you can dream it, you can do it. That is, of course, unless you piss someone off.

continua su: iMediaConnection.com

Newspapers Hold Out Hope for Paid Models

NOVEMBER 18, 2009

Readers may have different ideas

Everyone agrees that the newspaper industry is struggling. What they disagree about, sometimes vehemently, is the solution: going online-only, seeking nonprofit status and taking advantage of tax breaks, removing information from search engine results, or charging for content.

While paid models are not currently very popular, a surprising number of North American papers are considering charging for online content according to the preliminary results of an American Press Institute (API) study conducted by ITZ Publishing and Belden Interactive.

via Newspapers Hold Out Hope for Paid Models – eMarketer.

New Study: How Communication Drives Performance

“Courage, innovation and discipline help drive company performance especially in tough economic times. Effective internal communications can keep employees engaged in the business and help companies retain key talent, provide consistent value to customers, and deliver superior financial performance to shareholders.”

Watson Wyatt 2009

According to Watson Wyatt’s newest communication survey for 2009/2010, companies that are effective communicators “have the courage to talk about what employees want to hear,” “redefine the employment deal based on changing business conditions,” and have “the discipline to plan effectively and measure their progress effectively.” (continua…)