6 online campaigns that had to be pulled

Article Highlights:

• Toyota quickly removed a lewd online video; its creator said offending people was the point all along
• Burger King decided it would rather remove its app than cater to Facebook’s demands
• Pepsi spread an offensive campaign to additional consumers via a questionable brand synergy move

When campaigns offend

• Working in interactive media has a certain edge to it, and it often seems as though the online space is still somewhat like the Wild West — when it comes to campaigns, if you can dream it, you can do it. That is, of course, unless you piss someone off.

continua su: iMediaConnection.com

Tags: Comunicazione, creatività, società

This entry was posted on mercoledì, gennaio 20th, 2010 at 16:17 and is filed under IperA', Strategia in impresa. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.