Four Ways of Looking at Twitter – Research – Harvard Business Review.

Articolo interessante su Data Visualization &  Twitter.

“..Data visualization is cool. It’s also becoming ever more useful, as the vibrant online community of data visualizers (programmers, designers, artists, and statisticians — sometimes all in one person) grows and the tools to execute their visions improve.

Jeff Clark is part of this community. He, like many data visualization enthusiasts, fell into it after being inspired by pioneer Martin Wattenberg’s landmark treemap that visualized the stock market.”

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The Mark of a Great Leader – Marshall Goldsmith – Harvard Business Review.

Years ago, when most organizations were based on the hierarchical business model of the Industrial Age, great leaders were those who were unemotional, rational, even mechanistic. Those days are gone. Today’s leader, especially one who is in charge of a dynamic, global organization, finds himself or herself in desperate need of one key trait — self-awareness.

An organization’s success today depends on such a variety of talents and skills that no one leader could possibly be gifted in simultaneously. There are technological issues, global issues, financial issues, human resource issues, leadership issues, employee issues, legal issues, and more. A leader who is self-aware enough to know that he or she is not adept at everything is one who has taken the first step toward being a great leader.

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Nota congiunturale elaborata dal Centro Studi  IPI con le informazioni disponibili al  11 febbraio 2010.

viawww.ipi.it.

LEGGI SU: Italia Lavoro S.p.A.

L’esperienza di IperA’: http://www.ipera.it/esperienze.html

Per contatti: info@ipera.it

6 online campaigns that had to be pulled

Article Highlights:

• Toyota quickly removed a lewd online video; its creator said offending people was the point all along
• Burger King decided it would rather remove its app than cater to Facebook’s demands
• Pepsi spread an offensive campaign to additional consumers via a questionable brand synergy move

When campaigns offend

• Working in interactive media has a certain edge to it, and it often seems as though the online space is still somewhat like the Wild West — when it comes to campaigns, if you can dream it, you can do it. That is, of course, unless you piss someone off.

continua su: iMediaConnection.com

Management by Imagination – The Conversation – Harvard Business Review.

The perception that good management is closely linked to good measurement runs deep. How often do you hear these old saws repeated: “If you can't measure it, it doesn't count”; “If you can't measure it, you can't manage it”; “If you can't measure it, it won't happen”? We like these sayings because they're comforting. The act of measurement provides security; if we know enough about something to measure it we almost certainly have some control over it.

But however comforting it can be to stick with what we can measure, we run the risk of expunging something really important. What's more, we won't see what we're missing because we don't know what it is that we don't know. By sticking simply to what we can measure, we come to imagine a small and constrained world in which we are prisoners of a “reality” that is in fact an edifice we've unknowingly constructed around ourselves.

Continua su:  Management by Imagination – The Conversation – Harvard Business Review.